Many different application scenarios for your B2B newsletter marketing

Leadz® Communicator allows you to set up, manage and send one-dimensional “standard” newsletter campaigns. In addition, you can automatically version newsletters and send them to customers on behalf of departments or personal senders. Leadz® Communicator also offers you the possibility of preparing newsletter campaigns and passing them on to participants in your company network for further processing and dispatch. External partners, such as sales partners and distributors, can also be invited to your newsletter campaigns.

Personalisation of sales communication.

In Leadz® Communicator you have the possibility to map the entire sales structure of your company. This is a function that is otherwise only offered by powerful CRM tools. You can send newsletters with a high degree of automation on behalf of the sales staff and thereby significantly strengthen the sales communication of your company (role dispatch). Furthermore, you have the possibility to let your sales department participate in your newsletter campaigns. You can determine whether only the sales management or the entire sales force has access to your campaigns. In addition, your sales department is able to set up and send its own mailing campaigns.

Optimisation of internal communication

In every company there are numerous departments or groups of people who work on important internal issues. With Leadz® Communicator, you can therefore set up an internal mailing setup tailored to your company. The functions available to you are versatile: take control of all internal mailings. Use the sender personalisation and send internal mailings on behalf of departments or persons (role dispatch). Integrate departments and persons of your company into your mailing network. Work together on internal mailing campaigns. Prepare campaigns and have them processed and sent by departments. Enable your departments to set up and send internal mailings independently.

Strengthening operational marketing communication

Integration and collaboration: Let your business units, departments or branches participate in newsletter marketing and directly contribute to your newsletter campaigns. Invite different business units, departments or international branches to participate in your newsletter campaigns. They can then edit your newsletters, enrich them with their own content and send them to your customers. Also offer business units or branches the possibility to create and personalise their own newsletter campaigns. Each business unit, department and branch can build their own collaborative networks and personalise newsletters down to contact-customer level.

Upgrading customer service

Regular customer service communication noticeably increases the quality of service perceived by the customer and also enables you to cross-sell and upsell effectively. Therefore, Leadz Communicator offers you various options on how to include your customer service in your mailing communication: Take over service communication and send service mailings on behalf of your customer service (role mailing). Prepare mailings and have them processed and sent by your customer service. Let your customer service team create and send their own mailings.

Activation of distribution marketing

Integrate your distribution partners into your newsletter network. Activate and use your distribution network for your digital marketing activities and increase your reach. Use the collaboration option and invite your external partners to your newsletter campaigns. Each partner receives a version of your mailing, which they can edit and send to their customers. Your partner’s logo and sender data are automatically adapted. With Leadz Communicator, your external partners can also create their own mailing campaigns and send them to their customers. Each integrated partner can create several sender personas and mailing lists and thus send mailings in a versioned and personalised way.

Lead management and campaign automation.

Would you like to automate your newsletter marketing? In conjunction with the Leadz Core lead management software, Leadz® Communicator offers you extensive lead management and campaign automation functions. This gives you a powerful marketing platform with which you can control your entire lead management processes automatically.